Podcast #3 Principles of Design

Define principles of design?
Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
Affects the expressive content
What is the principle of repetition?
Repeating some aspect or element of the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience?
Acts a a visual key that ties a piece together
What are ways that you can incorporate repetition into your designs?
bold font,thick lines,color
What should you avoid when working with repetition?
NOt to be to repetitive
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
An unusual or unexpected scale
What is the principle of balance?
Distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Large elements look heavies than smaller elements
What is another name for symmetrical balance?
Counter balance
Define symmetrical balance?
occurs when the weight of a composition is evenly distributed
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing of a particular area of focus
What happens to a design that has no focus?
It has to many components
What is a focal point and how is it created?
area where eye tends to go first
How many components of a composition can be a focal point?
one component
What ways can emphasis be created in a design?
direction,size,shape
What is the principle of unity?
Is the wholeness of composition
What three ways can unity be obtained?
1.Make things similar

2.Direct vision by a line

3.Putting objects colse to one another

What is the principle of variety?
Pertains to differences and diversity its what makes a work of art interesting
What ways can a designer add variety to a design?
Right balance of design
Why is it important to find the right balance between unity and variety?
Wont look good
What is figure?
Form/silhouette or shape
What is another name for figure?
positive space
What is ground?
The surrounding area around a figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?  It doesn't have recognizable matter, the relationship between visual elements

Why must a designer consider the composition as a whole?
So it all fits together
What is the principle of rhythm?
Continuity, recurrence or organized movement in time and space
How is rhythm achieved?
Achieved through the orderly repetition of any element
What three ways can rhythm occur in a design?
1. Intervals between the elements

2. More organic flowing

3. A sequence of shapes

How does rhythm help a composition/design?
Send a message by controlling the viewers eye movement
What is the principle of contrast?
Occurs when two related elements are different
How can contrast help a design?
Guide the viewer through it
What is wrong with having too much or too little contrast in a design?
It can be boring or it can be confusing
What is the key to working with contrast?
Make sure the differences are obvious
What are some common ways of creating contrast?
size,value,color,type