Tuesday, May 8, 2012

Research and Inspiration #20

Biography
 Frank Shepard Fairey was born on February 15, 1970. Graduating from Idyllwild Arts Academy in 1988, then in 1992 he graduated from Rhode Island School of Design. Coming out with a Bachelor of Fine Arts in Illustration, he started off his career. The artist is a American contemporary graphic designer as well as a illustrator, who came from the skateboarding scene. The first major piece that he did was named "Andre the Giant has a Posse" for the company OBEY. Frank because famous after doing his Barack Obama "Hope" poster, after the lawsuit that had occurred afterwards.
Pasted Graphic.tiff



Research

Social Issue:
A social issue is when something in the modern day is an issue/problem. Take for example a corrupt leader, that leader is a social issue because of the problems that they are causing. It can be narrowed down to a certain person so a world wide problem like global warming.

Colors:
Black and white are widely used no matter what social issue, both can be used to convey many different emotions.

Trends:
Politics plays a major role in todays social issues, a lot are talked about and are from politics. Environmental issue are a very big one that is commonly talked about that is used.

Words:
Emotions are commonly used like "hope", "hate", "desire" these can get people easily wrapped in emotion. Some words that have a lot of meaning behind them like "poverty" or "divine".

People:
People that are generally used in Social Issue logos are usually very inspirational people, charismatic, or someone that can evoke emotions out of people that will inspire them or feel the emotion behind the design.

Graphics:

The leave is resembling life and the dirty hand is holding up the leave in a way that it is keeping the leave alive.
The blood dripping from the gun resembles the blood the bullet will draw from the trigger being pulled.
The image above is a raindrop that is almost empty but for the very bottom. It is about the droughts all around the world and how some people don't have enough water than what they should have.

Tuesday, May 1, 2012

Research and Inspiration #19

Business card

  •  Bold colors are used often
  •  Black or white are commonly used as a the background color
  •  The companies logo is commonly incorporated into the business card
  •  Most cards are rectangles and/or have rounded edges
  • Google has the search bar and logo as a business card which is very popular












The business card above is clear with black lettering, it will stand out from most cards because of it being clear and original



The card is metal that on the top and bottom has a tiny hole pattern to stick out from other business cards. Using it's logo to stand out even more with the blue/orange color.



These cards are not the average shape that most business's cards use and will be looked at before another business card. With the black lettering and the green logo it looks better and stands out

Stationery Package

The printed pieces that a company utilizes for communication purposes

When est a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

Includes BUSINESS CARD, LETTERHEAD, and ENVELOPE

The Business Card
An essential part of a stationery design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company- its mission, its culture, and its goals. Everything for the colors, fonts, the texture, shade and gloss of the paper you print on says something about you.

Typically a business card includes:
 Logo
 Company Name
 Employee Name
 Title
 Phone number
 Fax number
 Email address
 Company address
 Web address

Tips:
 2" x 3.5"
 Horizontal or vertical orientation
 check for accuracy
 check for unity...continuity among other pieces
 typical margin is .25" to .125"

Letterhead
A printed piece of paper used to send letters, memos, ect.

Typically includes:
 logo
 company name
 company address
 phone number
 fax number
 web address

Tips
 Must be 8.5" x 11"
 Must be vertical orientation
 Must leave room to write the letter, memo, ect- big empty space in middle
 Check for accuracy
 Check for unity, continuity among other pieces

Envelope 
the packaging the contains the letter/form when being mailed. Standard #10 envelope

Typically includes:
 logo
 company name
 company address

Design tips:
 must be 9.5" x 4.125"
 horizontal or vertical
 must leave room for recipient's address or stamp
 check for accuracy
 check for unity, continuity among other pieces






Thursday, April 19, 2012

Assignment #18 Research and Inspiration

Colors
-Bright colors such as red and orange used commonly
-Dark colors such as green and blue used commonly

Industry Trends
-Altered letters are used commonly that are different that the other letters, mainly first and last
 -Letters commonly used that this is done to are; A,C,F,G, and S
-Full background color

Competition
-Coke has a world wide recognized wordmark
 -CNN
 -Disney is world wide
 -Jeep






Clemson uses their school's colors and paw print into their wordmark. Orange and purple being their colors and the paw as an O, making the logo all about the university and incorporating things about the university make it easily recognizable and rememberable.



Google has a very simple wordmark logo that just consists of their name with random colored words that will make you try to figure out if there is a pattern or not and keep you looking at it.





Disney has a very iconic special wordmark logo that is worldwide known. The font will keep you looking at it seeing every detail that is in the logo, also it has a cartoony look to it which is just what Disney is making it a perfect logo for the company.

Friday, April 13, 2012

#17 Research & Inspiration

Colors used mainly
  •Black
  •White
  •Red
  •Blue

Trends
  •Simple
  •Initials of company
  •Name of company is the logo (Porcupine records uses a porcupine or sharkdog records has a sharkdog)

Competition
  •Universal Records, WB Records, Sony Entertainment, and EMI all have recording companies and are easily recognized companies with simple logos or the same as their non-recoding company logo.

Ideas
  •Head with a spiral
  •Record that is a spiral
  •Bold "Records" going through the design in white
  •"Spin" is smaller and red













Demi Records has a logo that is just the initials of their recording company, which makes a simple, rememberable logo.









Universal Records is Universal's recording company that just uses the well known Universal logo and just adds Records to the bottom of the logo.









Sharkdog Records uses their name in their logo, using a dog with a shark's head trying to catch a record. Thus creating a logo that goes with their name and making it memorable.

Wednesday, April 11, 2012

Logotypes

•A logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
•A logotype is commonly known as a logo.
•Logotypes can be used as a language like the Egyptian Hieroglyphics.
•Used on coats of arms, like a shield or flag
•In the 18th and 19th century the use of logotypes were booming in the advertising industry.
•Logotype has expanded now being used to as decoration as a artistic, storytelling nature.
•By 1890 the US had produced 700 lithographic printing firms that employ over 8,000 people.
•By 1950 the Modernism had come to life in logotype, that is a avant-garde artistic movement in Europe and soon became international.
•Modernist logos are successful in an era of mass virtual communication that has come by television, improved printing technology, and lastly digital innovations.
•Logos need to be simple, but also be able to stand out from others.
•Modernism made logos simple and clear.

5 Principles of Effective Logo Design
•Simple
 -Makes the logo easily recognizable, memorable, unique

•Memorable
 -Keeping the design simple yet appropriate

•Timeless
 -Should be able to be affective in 10, 20 years

•Versatile
 -Works across a variety of media and applications, should be in vector format

•Appropriate
 -Logo should be appropriate for the audience/client not you


Spot Color
Method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.

Pantone Matching System
It is a system by the company Pantone, every printer uses these inks. World wide these colors will be used this system in printers.

Choose your own color
-Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience.
-Interpretation of color may vary depending on age, gender, and cultural demographics. So color should be carefully considered based on your target audience
-Colors also tend to follow trends, like fashion
-Keep your color palette to two or three

Iconic/Symbolic
-Icons and symbols are compelling yet uncomplicated images that are emt/ematic of a particular company or product
-Nike
-Disney
-Apple

Wordmark/Lettermark
-Incorporates your company or brand name into a uniquely styled type font
-Word is the full company name
 -Disney
-Letter is initials
 -NASA

Friday, March 16, 2012

Research and Inspiration A16

Brainstorming

  • 35,000 Years ago - 1980's
  • Evolution timeline
Inspiration


  • The stepping stones of each time period
  • Computer, new forms of painting, typewriter
  • Winding path
  • Pictures for major events 

33,000 BCE - Paintings in caves can be dated back to these times.

3,000 BCE - Cuneiform is created by the Summerians, first written language
-Hieroglyphics are created by the Egyptians
-Rosetta Stone is made to translate the 3 languages: Ancient Egyptian, Demotic, and Greek
-Jean Francois Champollion translates the stone to French


1,050 BCE - Phoenician Alphabet is created
                       -Every sign has one spoken sound each


1st century AD - Codex is created, first step into improved forms of writing
-Illuminated manuscript is created, A illustration added to each page of text.


1450 AD - Movable text is created by Johannes Gutenberg,
-Printing press is created for faster and cheaper ways to make books and newspapers.


1886 AD - James O. Clephane invents the type writer
Linotype machine is created, made to be faster than the typewriter


1839 - 1960s AD - Camera obscura is created, first step into photography
Motion picture is created by Eadweard Muybridge. 


1930's - 1980's AD - Abacus is created, first computer
First mouse is created by Englebart
Internet is created by Metcalf and Xerox
Apple and IBM are founded 
GUI is created


1990's AD - Oldest cave painting is found in 1994 by 3 speleologists



Tuesday, March 13, 2012

"Early Computers | 1930s - 1980s AD"

What is an abacus?
The first computer that was ever created.



1936,  Zuse invented this type of computer?
He created the first programmable computerPost a photo of the 1944 Mark Computer.


In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They were mend to be used for gunnery and ballistic calculations.
Post a photo of the UNIVAC Computer.



In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
The census bureau


What does UNIVAC stand for?
Universal Automatic Computer



In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine


What is FORTRAN?
The first successful high level programming language.


Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
He made them so that they are more user-friendly.

What is the significance of ARPnet?
It was the first internet.

In 1971, Intel introduced this? 


They introduced the first single chip microprocessor.
Post a photo of it.

In the same year, IBM introduced this? 
Post a photo of one.
They introduced the first floppy disk.

In 1973, Metcalf and Xerox created this?
The first ethernet computer network.

During the next several years, the first consumer computers were marketed. 


The scelbi mark-8, Altiar, Apple l, Apple ll, TRS-80, Commodore PET.
Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

In 1981, Bill Gates and Microsoft introduced this package?
The MS-DOS computer operating system which was packages with the IBM PC
Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple


What is GUI?GUI stands for graphical use interface, it is a interface that is the make up of a computer.




Post a photo of the computer mentioned below.


In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it? The computer was called the Apple Macintosh Computer and it was made by Apple

The commercial only ran one time. When?
The commercial was aired during the super bowl.

In response to the Apple GUI, Gates and Microsoft introduced this?
They introduced the Windows Operating System.

Two men are known for their development of the Apple I computer. Who are they?
Steven Wozniak and Steve Jobs

When was the internet that we know, world wide web, developed and introduced?
It was developed in the 1950's

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
A hidden object that is not told about ad left to be found.

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
The belching cat in CS4Seagull and Crate
Merlin

Where do you think computers will take us in the next 10 years?
They will be even more portable than now and have functions that would have never been thought to happen.

"Photography | 1839 - 1960s AD"

Until the 1880s, how were news stories illustrated?They could only publish from engravings or woodcuts.


What is a camera obscura?
A way to observe light



Post an example of a camera obscura.


How did scholars and artists utilize the camera obscure?
It was used for safe observation of solar eclipses and phases of a moon.

From where did the photographic camera develop?
It came from the portable box.

Who first used the term "photography"? Where was is derived from?
Sir John Hershel, it is derived from the Greek words light and writing.





Post an the first photograph.  


Who is credited with making the first successful photograph?Joseph Niepce was the first one to make a successful photograph.




Post an example of a Daguerreotype image.

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre, it reduced exposure time, but expensive.



Post an example of a Calotype image. 
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot, unlimited amount of duplicates can be created, but bad quality.

Post an example of a Wet Collodion Process image. 
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer, very quick exposure time, cheap, but all the equipment needed to be portable.

Post an example of a Dry Plate Process image. 
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox, The equipment didn't have to be portable, very complicated.

Who is George Eastman? What company did he establish? 
He invented roll film and made photography accessible to all.



Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He made it so all you had to do was to press a button.

What is Edwin Land best known for? What company did he establish?
He patented polarized light filters and invented instant photography, he founded Polaroid Corporation.

Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
It took 60seconds
What was Eadweard Muybridge known for?
He used multiple cameras to capture motion.

Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
It could project a series of images in successive phases in motion

Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?

He used a series of large cameras placed in a line each being triggered by a thread as a horse passed by.


In 1880s, the development of the motion picture camera allowed this?Allowed individual images to be captured and stored on a single film reel.


Post a photo of a motion picture projector.
What is a motion picture projector?

It is a picture projector that shines a light through the film to magnify the moving picture on the screen.

Thursday, March 8, 2012

"The Linotype Machine | 1886 AD"

Who is credited with the invention of the typewriter? 
James O. Clephane
What is a "stenographer"?

People who used typewriters




Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
So that it could be tested.
After the typewriter began production, why did Clephane pursue another machine?
It took to long to type and copy the words with the type writer.

Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler redesigned the machine

What is meant by "typesetting"?



Type that comes from an entire line at once.




Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
It allows type to be set mechanically rather than by hand.


How did this machine change the newspaper industry?
It allowed operators to set type for more pages than before.





Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It had a set of keys for uppercase and a set for lowercase and a set for punctuation and digits.





Post an example of a Linotype slug.
What is a slug?
A piece of mold that is a assembled line of type.





Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?

It allows people to make newspapers and such to be made faster than before.

Monday, March 5, 2012

Research and Inspiration A15

Illuminated Manuscript

Song
Californication By Red Hot Chili Peppers

Lyrics
Psychic spies from China
Try to steal your mind's elation
Little girls from Sweden
Dream of silver screen quotations
And if you want these kind of dreams
It's Californication

It's the edge of the world
And all of western civilization
The sun may rise in the East
At least it settles in the final location
It's understood that Hollywood
sells Californication

Pay your surgeon very well
To break the spell of aging
Celebrity skin is this your chin
Or is that war your waging




Meaning
Psychic spies from China
Try to steal your mind's elation

These 2 lines are talking about stealing peoples elation "great happiness".
Imagine a girl from China watching tv she really isn't getting happiness from watching tv,but the next day she will be able to talk with her friends about the show making her feel happy.


Little girls from Sweden
Dream of silver screen quotations

Like above, but the little girl is learning that the ideal life is one of an actor.


And if you want these kind of dreams
It's Californication

Into to the rest of the song


It's the edge of the world
And all of western civilization

Referencing to where the song is taking place, its talking about how everyone lives to be noticed now


The sun may rise in the East
At least it settles in the final location

The final location is Hollywood the first is where civilization started "greece or east" Also how the sunset is doing down and theres the cowboy and such.


It's understood that Hollywood
sells Californication

Direct reference to Hollywood


Pay your surgeon very well
To break the spell of aging

People hate aging, but most cant afford it so the lines are referencing to all the plastic surgeries celebrities get because of all the money they have