Assignment #18 Research and Inspiration

Colors
-Bright colors such as red and orange used commonly
-Dark colors such as green and blue used commonly

Industry Trends
-Altered letters are used commonly that are different that the other letters, mainly first and last
 -Letters commonly used that this is done to are; A,C,F,G, and S
-Full background color

Competition
-Coke has a world wide recognized wordmark
 -CNN
 -Disney is world wide
 -Jeep

Clemson uses their school's colors and paw print into their wordmark. Orange and purple being their colors and the paw as an O, making the logo all about the university and incorporating things about the university make it easily recognizable and rememberable.

Google has a very simple wordmark logo that just consists of their name with random colored words that will make you try to figure out if there is a pattern or not and keep you looking at it.

Disney has a very iconic special wordmark logo that is worldwide known. The font will keep you looking at it seeing every detail that is in the logo, also it has a cartoony look to it which is just what Disney is making it a perfect logo for the company.